Advertising

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Plastation 2

Who is the target audience:Kids (boys) and young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action

How were camera shots and editing used to enhance the message? quick edits to make the tackling look awesome

What is the slogan/message for the company? Live in your world play in ours

Was the message effective? Why or why not? yes; because it catches the imagination


We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company?Budweiser

Who is the target audience: Football lovers

What persuasive method used (humor, action, celebrity, human interest, etc.)?humor and human interest

How were camera shots and editing used to enhance the message? they use the football references (replay booth) to make the commercial credible

What is the slogan/message for the company? no slogan

Was the message effective? Why or why not? Yes; because I'm a football fan


We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Chrysler

Who is the target audience: women and gay men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? The different angles of the shots make the car look amazing

What is the slogan/message for the company? drive and love

Was the message effective? Why or why not? no; because it doesn't make any sense


We will watch Super Bowl commercials today in class.

http://www.superbowl-commercials.org/

What is the company? Pepsi

Who is the target audience: people who likes the Osmons and the Osborns

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message? they zipped up the the pepsi

What is the slogan/message for the company? It's a twist on a great thing

Was the message effective? Why or why not? not really; I don't like any of the things in the commercial

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Fed Ex

Who is the target audience: Everyone who wants to ship some stuff

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest

How were camera shots and editing used to enhance the message? The beard, the island scenes

What is the slogan/message for the company? Fed Ex express

Was the message effective? Why or why not? Yes, because it shows the amazingness of Fed Ex

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Dodge

Who is the target audience: Guys

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action

How were camera shots and editing used to enhance the message? The different angles on the car and the people

What is the slogan/message for the company? Grab life by the horns

Was the message effective? Why or why not? Yes, because the truck looks cool

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Gatorade

Who is the target audience: Sports fans and MJ lovers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, human interest

How were camera shots and editing used to enhance the message? The different shots of all the dunks and shots and plays

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not? Yes, because I like Michael Jordan

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Sportscenter

Who is the target audience: sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities

How were camera shots and editing used to enhance the message? The different kitchen shots convey a sense of desperation

What is the slogan/message for the company? This is sportscenter

Was the message effective? Why or why not? Yes; because I like sportscenter

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? H n R Block

Who is the target audience: Old People

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest

How were camera shots and editing used to enhance the message? The different face shots

What is the slogan/message for the company? Double check

Was the message effective? Why or why not? No; I'm not losing money

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Bud Light

Who is the target audience: Everyone

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? The different shots of the clown

What is the slogan/message for the company? Make it a bud light

Was the message effective? Why or why not? Yes; because it's funny

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company? Visa Card

Who is the target audience: People who like sports

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrity

How were camera shots and editing used to enhance the message? The different shots panning to different people

What is the slogan/message for the company? It's everywhere you want to be

Was the message effective? Why or why not? Yes; because it's funny