-You can have somthing that's significant but no longer timely or vice versa.
-Hard news story is around 600 words and is a chronicle of current events. Starts with a summary lead, 5 W's, where what when who why. Current events, what just happened yesterday.
-Soft News. Not time sensative (profiles of people, human interest stories, Brett Favre, ect.)
-Feature story. Two times as long, somthing that really explores an issue to make sure the readers have all the information and can see the stances both sides take on the issue. Informs people. Not time sensitive.
-Editorial. Opinion article intended to try and persuade the readers to your point of view. Hot topics. Usually based off of an event that is either on going or happening right now (I.E. health care, war in Afghanistan, ect.). Not time sensative.
Structure of Article:-
-Summary lead that gives all the pertinent facts in the first paragraph or two. (5 W's)
-Body of the article that goes into more detail then the summary lead. Data, interviews, research, opinion of the witnesses, narrative, ect. NO OPINION OF JOURNALIST ALLOWED!!! (for hard news story). 5 senses. Get the reader to feel like they're there (Pictures, visuals, video, sound, ect.).
-My Story
-Finding a topic is the hardest part. Find somthing that impacts/interests you and that interests you. Make it timely and somthing that others around you would also care about.
-Read everything you can get your hands on about your topic so you can become an expert on said topic and speak with authority.
-Next step is news gathering. Contact people, read up on other stories, cover both sides of the story, get stats, ect.
-Be polite. Start with easy questions and end with more difficult ones.
-Organize your information, write it up, edit it, and send it to press.
What to do when writing a story:
1) Find a topic
2) Find an angle
3) Collect data/information
4) Gather interviews
5) Write the story
6) Edit and proofread
See inverted pyramid
Friday, February 26, 2010
Tuesday, February 23, 2010
Tuesday, February 16, 2010
Law and Ethics notes
5 freedoms:
religion
assembly
petition
speech
press
The Tinker Standard:
Tinker vs Des Moines School District.
Student speech cannot be censored as long as it does not materially disrupt class work or involve substantial disorder or invasion of the rights of others
The Fraser Standard:
Because student officials have an "interest in teaching students the boundaries of the socially appropriate behavior" they can censor student speech that is vulgar or indecent even if it does not cause a "material or substantial disruption"
The Hazelwood standard:
Hazelwood school district vs Kuhlmeier (1988)
Censorship of school sponsored student expression is permissible when school officials can show it is "reasonably related to legitimate pedagogical concerns."
The Frederick Standard
Morse vs Frederick (2007)
Kid suspended for having a dumb sign on a day off but it was against the teachings of the school so he was suspended. Court sides with school
Elements of Libel:
A defamatory statement
published to at least one other person
"of and concerning" the plaintiff
A false statement of fact
made with fault
religion
assembly
petition
speech
press
The Tinker Standard:
Tinker vs Des Moines School District.
Student speech cannot be censored as long as it does not materially disrupt class work or involve substantial disorder or invasion of the rights of others
The Fraser Standard:
Because student officials have an "interest in teaching students the boundaries of the socially appropriate behavior" they can censor student speech that is vulgar or indecent even if it does not cause a "material or substantial disruption"
The Hazelwood standard:
Hazelwood school district vs Kuhlmeier (1988)
Censorship of school sponsored student expression is permissible when school officials can show it is "reasonably related to legitimate pedagogical concerns."
The Frederick Standard
Morse vs Frederick (2007)
Kid suspended for having a dumb sign on a day off but it was against the teachings of the school so he was suspended. Court sides with school
Elements of Libel:
A defamatory statement
published to at least one other person
"of and concerning" the plaintiff
A false statement of fact
made with fault
Monday, February 8, 2010
Advertising
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Plastation 2
Who is the target audience:Kids (boys) and young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action
How were camera shots and editing used to enhance the message? quick edits to make the tackling look awesome
What is the slogan/message for the company? Live in your world play in ours
Was the message effective? Why or why not? yes; because it catches the imagination
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company?Budweiser
Who is the target audience: Football lovers
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor and human interest
How were camera shots and editing used to enhance the message? they use the football references (replay booth) to make the commercial credible
What is the slogan/message for the company? no slogan
Was the message effective? Why or why not? Yes; because I'm a football fan
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Chrysler
Who is the target audience: women and gay men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? The different angles of the shots make the car look amazing
What is the slogan/message for the company? drive and love
Was the message effective? Why or why not? no; because it doesn't make any sense
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Pepsi
Who is the target audience: people who likes the Osmons and the Osborns
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message? they zipped up the the pepsi
What is the slogan/message for the company? It's a twist on a great thing
Was the message effective? Why or why not? not really; I don't like any of the things in the commercial
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Fed Ex
Who is the target audience: Everyone who wants to ship some stuff
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest
How were camera shots and editing used to enhance the message? The beard, the island scenes
What is the slogan/message for the company? Fed Ex express
Was the message effective? Why or why not? Yes, because it shows the amazingness of Fed Ex
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Dodge
Who is the target audience: Guys
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action
How were camera shots and editing used to enhance the message? The different angles on the car and the people
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not? Yes, because the truck looks cool
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Gatorade
Who is the target audience: Sports fans and MJ lovers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, human interest
How were camera shots and editing used to enhance the message? The different shots of all the dunks and shots and plays
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Yes, because I like Michael Jordan
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Sportscenter
Who is the target audience: sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities
How were camera shots and editing used to enhance the message? The different kitchen shots convey a sense of desperation
What is the slogan/message for the company? This is sportscenter
Was the message effective? Why or why not? Yes; because I like sportscenter
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? H n R Block
Who is the target audience: Old People
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest
How were camera shots and editing used to enhance the message? The different face shots
What is the slogan/message for the company? Double check
Was the message effective? Why or why not? No; I'm not losing money
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Bud Light
Who is the target audience: Everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? The different shots of the clown
What is the slogan/message for the company? Make it a bud light
Was the message effective? Why or why not? Yes; because it's funny
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Visa Card
Who is the target audience: People who like sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrity
How were camera shots and editing used to enhance the message? The different shots panning to different people
What is the slogan/message for the company? It's everywhere you want to be
Was the message effective? Why or why not? Yes; because it's funny
http://www.superbowl-commercials.org/
What is the company? Plastation 2
Who is the target audience:Kids (boys) and young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action
How were camera shots and editing used to enhance the message? quick edits to make the tackling look awesome
What is the slogan/message for the company? Live in your world play in ours
Was the message effective? Why or why not? yes; because it catches the imagination
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company?Budweiser
Who is the target audience: Football lovers
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor and human interest
How were camera shots and editing used to enhance the message? they use the football references (replay booth) to make the commercial credible
What is the slogan/message for the company? no slogan
Was the message effective? Why or why not? Yes; because I'm a football fan
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Chrysler
Who is the target audience: women and gay men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? The different angles of the shots make the car look amazing
What is the slogan/message for the company? drive and love
Was the message effective? Why or why not? no; because it doesn't make any sense
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Pepsi
Who is the target audience: people who likes the Osmons and the Osborns
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message? they zipped up the the pepsi
What is the slogan/message for the company? It's a twist on a great thing
Was the message effective? Why or why not? not really; I don't like any of the things in the commercial
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Fed Ex
Who is the target audience: Everyone who wants to ship some stuff
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest
How were camera shots and editing used to enhance the message? The beard, the island scenes
What is the slogan/message for the company? Fed Ex express
Was the message effective? Why or why not? Yes, because it shows the amazingness of Fed Ex
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Dodge
Who is the target audience: Guys
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and action
How were camera shots and editing used to enhance the message? The different angles on the car and the people
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not? Yes, because the truck looks cool
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Gatorade
Who is the target audience: Sports fans and MJ lovers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, human interest
How were camera shots and editing used to enhance the message? The different shots of all the dunks and shots and plays
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Yes, because I like Michael Jordan
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Sportscenter
Who is the target audience: sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities
How were camera shots and editing used to enhance the message? The different kitchen shots convey a sense of desperation
What is the slogan/message for the company? This is sportscenter
Was the message effective? Why or why not? Yes; because I like sportscenter
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? H n R Block
Who is the target audience: Old People
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and human interest
How were camera shots and editing used to enhance the message? The different face shots
What is the slogan/message for the company? Double check
Was the message effective? Why or why not? No; I'm not losing money
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Bud Light
Who is the target audience: Everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? The different shots of the clown
What is the slogan/message for the company? Make it a bud light
Was the message effective? Why or why not? Yes; because it's funny
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company? Visa Card
Who is the target audience: People who like sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrity
How were camera shots and editing used to enhance the message? The different shots panning to different people
What is the slogan/message for the company? It's everywhere you want to be
Was the message effective? Why or why not? Yes; because it's funny
Wednesday, February 3, 2010
Definition:
Define “Journalism” in 1-3 sentences.
-The telling of current events that are newsworthy through or via Internet, radio, television, magazines, and newspapers.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1 Timeliness: The events that are happening now.
2. Significance: The more people are impacted by an event, the more significant it is
3. Unusualness:People like stories about the crazy and the out of place
4. Prominence: we care about important or famous people and what they do
5. Prozimity: We care about the things that are close to us
6. Human interest stories: Meant to make people happy and show somthing positive
What are the advantages of print journalism?
1. You have control of when to use print
2. More in depth in printing
3. Control of when you get to read it
What are the advantages of broadcast journalism?
1. Video brings things much more to life
2. The ability to be live; much more updated
3. Much more accessible; you can access it anywhere at any time
Why has online journalism (convergent media) become so popular?
Because it's the best of both worlds; you can get both the detail and depth of print journalism and the accessibility and availablity of broadcast journalism.
Define “Journalism” in 1-3 sentences.
-The telling of current events that are newsworthy through or via Internet, radio, television, magazines, and newspapers.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1 Timeliness: The events that are happening now.
2. Significance: The more people are impacted by an event, the more significant it is
3. Unusualness:People like stories about the crazy and the out of place
4. Prominence: we care about important or famous people and what they do
5. Prozimity: We care about the things that are close to us
6. Human interest stories: Meant to make people happy and show somthing positive
What are the advantages of print journalism?
1. You have control of when to use print
2. More in depth in printing
3. Control of when you get to read it
What are the advantages of broadcast journalism?
1. Video brings things much more to life
2. The ability to be live; much more updated
3. Much more accessible; you can access it anywhere at any time
Why has online journalism (convergent media) become so popular?
Because it's the best of both worlds; you can get both the detail and depth of print journalism and the accessibility and availablity of broadcast journalism.
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